 SEO Course
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A search engine optimization or SEO course basically teaches students all they need to know about improving the visibility of brands and companies on search engines. Since SEO only targets organic traffic, it is given a lot of importance by brands and companies across the board.
As SEO is a popular field, there are many institutes offering courses in the field. From a standard online program to an SEO course in Delhi, there has been a general rush of programs offering courses in the field.
In this article, we discuss the various things one needs to know about a given SEO course.
Why an SEO course?
Since any information about SEO can also be availed online for free, why indeed does one need to do a formal course in the field?
The answer is simple. A classroom course is much exhaustive in its approach and allows students the time to learn at a gradual pace without being overwhelmed. Each concept is allowed to take seed in a student’s mind.
In online free videos and material, there is no such organization and systematic approach. Students often take in too much information in a short span of time or worse spend too much time on things which are not as important says Delhi Courses.
An SEO course puts students in a much better position to learn about the field and find a position eventually.
Broad Topics Covered in SEO Course
Since SEO is so popular, one should know the various topics in a course related to the field.
While many distinct techniques and practices come to mind when one thinks of SEO, we have divided the field into two broad categories.
- On-Page SEO
By definition, on-page SEO deals solely with the deployment of techniques on the website itself and not anywhere else.
Some common activities covered in on-page SEO include meta-tag optimization, keyword research, writing content, and improving website load-time.
While content is the single-most operation in on-page SEO, it is supplemented largely by keyword research. With the right keywords and quality content, any website can pull in traffic very quickly.
- Off-Page SEO
As it may seem clear, off-page SEO is the opposite of on-page and deals solely with techniques deployed outside the website being optimized.
Off-page SEO comprises of a number of techniques used to essentially create backlinks for the website to be optimized. Some of these techniques include guest posting, blog commenting, forum posting, social media bookmarking, article submission, and so on.
The more quality backlinks a website has, the better the perception it has in the view of search engines. To improve search rankings, content and link building together have to be given a lot of importance.
Do check: Top 10 digital marketing courses in Laxmi Nagar.
In Conclusion
In this article, we covered why doing an SEO course is a better option than opting for free online tutorials. We also discussed the topics covered in a typical SEO course.